In simple terms, a User Interface (UI) is the features of a device or an application that allows a user to interact with it. It makes it easier for your target audience to interact with it.
It makes it easier for your target audience to clearly see what products are. It is designed in a way to display the services that you offer without ambiguity, in order to draw your visitors and keep them on your site.
A good User Interface is important because it can turn potential visitors to buyers as it facilitates interaction between the user and your website or application. It does not only focus only on the aesthetics but also maximizes responsiveness, efficiency, and accessibility of a website.
Below are some benefits of a good User Interface for your web or mobile application;
Customer Confidence
A good UI design will give your potential customers confidence in your company and your brand. If elements of your site do not work properly or look shoddy, they will interpret this as a direction on your company. If you cannot deliver a good looking website, how can you deliver a great product or service?
Capitalize on competitive advantage
A top benefit of a great User Interface is the ability to convert customers with ease. If you make the lives of your visitors easier through a great UI, you are likely to convert them to customers and outperform your closest competitors and you will reap benefits in no time.
Reduced costs
If you design an application that is easy to use and does not frustrate the users, you will find that your customer support line will receive fewer calls on issues on the apps or web as clients can complete everything they need to do online without additional help.
Clarify your vision
As you make UX and UI decisions relatively early, this process will help you define precisely how you need to satisfy the expectations of your audience. It outlines who you are and what you want to do, ultimately helping you to communicate exactly what makes you stand out from your competition.