When you are running a new blog, chances that you aren’t aware of how Kenyan blogs are making money are high. There are 10 genuine ways Kenyan blogs generate income from their blogs and it would be important if you become one of them by registering with a couple of the platforms.
With a new blog, you may be interested to know how to monetize it, here
are the top 10 ways bloggers monetize their blogs in Kenya:
- AdSense
AdSense is the most popular monetization platform in Kenya, nearly 99%
of bloggers in the country make money through AdSense, even YouTubers monetize
via AdSense.
Minimum entry requirements
Your site must have a high-level domain.
- Your blog
must contain more than 20 unique, original and useful content
- Your blog
should not have auto-generated content
- Your content
should not be adult or gambling
- Each article
should have at least 500 words
- No traffic
requirements
- You should
use original images
Top sites like Nation, Standard Digital, Citizen TV and Tuko monetize
through AdSens.Below is how AdSense banners look like;
AdSense pays bloggers every month. Income is earned based on traffic
numbers, the more traffic your site draws the more it earns. With over 1
million monthly page views, you’ll earn more than Ksh100,000.
- MGID
MGID is also another popular company which big, medium, and mall blogs
use to monetize. Joining MGID is easier than AdSense. The good thing is that
one can monetize from MGID and AdSense at the same time.
MGID works well when it’s placed below posts.
Entertainment, news, and sports blogs are the best for MGID.
Websites like Mpasho, Venas News, Business today, Kenyan Post, and Ghafla
monetize through MGID.
- Taboola
Taboola is a popular company for big websites. It works well for
websites getting over 1 million page views per month. Top sites like Standard
Media, Nation, Mpasho, and Tuko monetize via Taboola–but the platform is
strictly for big websites.
- Content.AD
Content.AD has always been popular among small and medium blogs. It’s
ideal for entertainment blogs that attract over 50,000 page views per
month.Content.AD is just like MGID.
- Jumia
affiliate program
Jumia is the best for bloggers who review gadgets. Its affiliate
program is regarded as one of the best in Africa.
If you are fond of writing about mobile phones, laptops, televisions,
shoes, and clothes, it’s good that you register for Jumia affiliate program and
start earning money. It also doesn’t matter whether you own a blog or not, you
can promote their products via Facebook or Twitter.
Jumia pays in terms of commissions, which range between 2% and 14% per
sale. For instance, if you sell a phone that costs Ksh 100,000 and the
commission is 2%, then you’ll take home Ksh2,000 as commission.
- 22Bet
affiliate program
22Bet is a betting company, it’s popular among bloggers offering content
on betting and sports. The reason most of them have come to appreciate it is
because it offers high commissions, the commissions range between 25% and 45%
of the total earnings of the company.
This type of affiliate program works better for all sites…but it’s not a
good idea to promote gambling content when monetizing with AdSense.
- Ezoic
Ezoic has partnered with AdSense to serve content generators with
adverts. This company has become even more popular than AdSense in Kenya
because they optimize adverts for a website.
Any blogger whose site is approved by AdSense will also be approved by
Ezoic.
The income from Ezoic is more than from AdSense, the main reason big
sites are migrating from AdSense to Ezoic.
It’s safer to belong to Ezoic than AdSense because of policy issues.
AdSense is quick to ban a website after violating policies but Ezoic would give
you hundreds of warnings before they ban your site.
- Paid
Banners and Sponsored content
Paid banners and sponsored content is for bloggers who have created very
popular blogs. Advertisers approach such blogs because they are popular.
Any blog which attracts direct banner ads and sponsored content is a
giant one, only 20% of the blogs in Kenya have reached this level.
- Outbrain
Outbrain is like Taboola. One can decide to register with Taboola or
Outbrain depending on which one attracts him most. The minimum number of page views per
month is 10 million. But if your blog has outstanding content, it will easily
be accepted by Outbrain.
Outbrain works well with high-traffic websites.
- RevContent
RevContent may not be popular among many bloggers but it’s a good way to
monetize a well-established blog. Some of the blogs which monetize with
RevContent include, Tuko and Forbes.
- Media.Net
You can also try Media.Net and see how it works for your blog, though
it’s not so good for news and entertainment blogs.