Did you know you can start a cleaning services company in Kenya with only Ksh. 5000 and develop it to a successful business? Let me teach you how.
Just like any other business, starting
a successful cleaning services company in Kenya can be a very challenging task.
Kindly note, we are talking about success here. Many people start businesses
daily. In fact, hundreds of businesses are started every month in Kenya alone.
But very few of them survive. That should not be the case. As a result, we are
experiencing a very high rate of youth unemployment in this country. The number
of youth graduating from universities in Kenya continues to grow year by
year. Though it’s argued that most are half-baked, we don’t have
opportunities even for the fully baked graduates. Many of them are frustrated
with job searching, and the idea of being an entrepreneur is the only savior at
the moment.
Or maybe your situation is different. You are just tired of
being an employee. You want to manage yourself and create employment
opportunities for many young people in our nation. Or maybe you already have
a company that has really not
grown after many years. Then you are the person we had in mind. In this article, we share knowledge that will help you start and run your own cleaning services
company in Kenya successfully. But it doesn’t have to be limited to cleaning
companies. Some tips can be borrowed and applied in whatever industry you are
venturing into.
In fact, we have applied these same tips we
are sharing here and experienced tremendous growth just in a period of one year.
And it’s not like we have arrived and achieved whatever we want but we are
still striving towards that goal. But we thought? Why not share the little we
know, the market is still big, and it can go a long way to help and empower one
young man who is still looking for a job years after graduating.
So let’s dive right in.
#1. Create social media accounts.
This is the very first step to starting a successful
business in Kenya, leave alone a cleaning services company. We are living in an
age where everything is on the internet. Today everyone has at least a
Facebook, Twitter, or Instagram account. What does this mean? All your
potential customers are online. So if you don’t have a social media account for
your business, you are losing it big. Having a social media account for your
business does not require any registration documents, does it? No, bundles za shilingi
kumi tu (only ten Kenya shillings)
How do you get your first cleaning services client?
Social media is going to give you your first client within a
very short period of time. That is where we got our first clients. That is what
gave us confidence that this business can actually work. Search this online.
How to get the first client for my business? And you will find this answer.
Talk to family members and friends.
Social media does it better. On Facebook, for instance, you
can invite your friends to like your business page. Don’t be surprised to hear
a friend ask you the cost of your services. It’s the perfect word of mouth to
all your friends about your new business and a very cheap way of doing it.
Start posting. Post at least once every day. Keep your
business page active. Don’t abandon your page. Normally I will never send a
message to a page whose last post is more than a week. They are not in a position
to handle their own business. I doubt they will be able to handle a client
consistently. Sorry but I am out. On this, we are still a working progress. We
are looking for someone affordable to help us handle social media posting.
Social media posting tips
- Use
general terms and keywords you think people use when searching for your
services. This will make your page to appear on top of other pages on the
search results. Like we now people will search for cleaning companies in
Kenya, cleaning services in Nairobi, cleaning services in Kenya, cleaning
companies in Nairobi or whatever town you are operating in.
- Use
the services you offer as keywords in your posting. Office cleaning
services in Nairobi, Sofa set cleaning services in Nairobi, Carpet
cleaning services in Kenya
- Post
using questions. What is the cost of cleaning services in Kenya? What are
the prices of cleaning services in Kenya?
- Be
creative and be fun in your post. On a weekend, wish people a good weekend
and ask them to leave the cleaning work to be done by your company. This
breaks the boredom of being so much commercial. This leads us to the next
point
- Use
images as much as possible. Images reach a bigger audience than paragraphs
of texts. If you can be able to design, the better. But design should be
your focus share more images. And as you get your first client, take
photos and share them on your page. Let people see you in action. Nothing
works magic better than this when it comes to images.
- Lastly,
be social. It's social media. You can just share a funny video on your
business page once in a while.
#2. Don’t Buy Cleaning Machines.
First, you don’t have so many clients. Second, hiring can be
cheaper for a startup. Unless you have enough capital, don’t spend the little
you have on cleaning
machines. Instead, invest that in marketing to help you grow your brand
visibility and improve awareness and get more clients.
#3. Buy Uniforms. Never work without uniforms.
I have just advised you not to buy cleaning machines.
Therefore here is what you should buy, cleaning company uniforms. Here is what
you should not do. Never go to a client site without a uniform. You
are only a startup. Probably a Facebook page is all you got online. So you
don’t have a strong online presence. This is your biggest stage to market your
cleaning company as cleaning professionals. Not only to your client, but also
to surrounding neighbors. And if you do a good job you have very high chances
of earning a referral. You will never get a better client than a referral.
Get good descent polo t-shirts for yourself and a few extra
ones just in case need arise. This can cost you something in the area of
between Ksh. 750 – Ksh. 1000. Less than Ksh. 5000 will give you four good
uniforms.
#4. Narrow Down your scope of service.
When you are starting, be humble. You don’t have the
capacity, money and manpower to handle several clients with different cleaning
needs at the same time. Like office cleaning has totally different requirements
as compared to carpet cleaning.
Narrow down specific related services. This will really
improve your client and business management skills. This will be very handy
when you grow and start expanding your scope of service. This will help you
spend the little capital well.
#5. Do the cleaning yourself.
Why hire someone to do the work you can be able to do
yourself? Get to work my friend. Serve your first clients yourself. This
provides you an opportunity to provide the best services and get referrals.
Nobody can be the best ambassador of your business than yourself. As you start
getting more work, find one person to work with. Train them. Let them learn
from you that you value quality service provision than money. You will be
developing company culture and values that will be passed down to other
employees as your grow.
#6. Register your Cleaning company.
Do you know that you can plough back your profits and use
them to register your cleaning
company? Start with Business name registration at just Ksh. 950 on eCitizen
portal. Later on, you can fully register your company as a limited company.
Company registration will cost you around Ksh. 15, 000 – Ksh. 30, 000. Though
you can work without a license as you start, getting a registration certificate
be the top of your priority list just after buying company uniforms. I will
emphasize my earlier point. If you don’t have enough cash don’t start by
buying the cleaning machines. Buy uniforms, register a company then hire machines
before you buy your own.
#7. Create a business website.
How do you grow your cleaning company to compete with
established brands? Here is the answer.
As you can see, I am still revolving around the idea of
being online. I am not sure of a better way to put it. Hire a reliable web
design company or an individual to develop you a website. Do it with caution
though. We have so many people out there who can give you a website. But again,
you don’t need a website. What? I know you are starting to wonder. You need an
online tool help you grow your online brand popularity and bring in more
potential clients.
This is what I mean. There is no need of having a website
that nobody is visiting. This is where most starter businesses go wrong. At the
end of one year, you are renewing the domain and paying for hosting that never
earned you a single coin.
Tips for hiring a website and SEO service provider
Here is what you should do. Look for someone who can both
develop the website and do search engine optimization (SEO).
- Ask
for previous work website samples. Ask if they did SEO on them. Where are
they ranking on Google? The first page or second page or fifth page or on page
ten.
- Check
the ranking for the provided work samples. Ask for the keywords they are
using and verify on checking them yourself. If you don’t know what a keyword
is, it’s just a search term that people use to find your business. Like
cleaning companies in Kenya.
- Will
they provide support and website maintenance? Our resourceful web developer helped
us understand that if a website is not updated and maintained, it will
lose its authority with time and recently created sites that are updated
will eventually be ranked on top of them.
This might be one of the costly things you will have to
invest in. So talk to them well. Let them help you grow your brand online and
make your website visible for the services you offer. Agree on the support and
maintenance fee you will be paying. But you can negotiate to start paying the
fee after you start getting phone calls and email inquiries from the website.
From an individual you may get a good website at cost not
exceeding Ksh. 50, 000 plus SEO services included for at least 6 months. But
companies charge differently.
A website is going to be one of the greatest factors that
will determine whether your cleaning business succeeds or fails. So don’t rash
do your homework well.
NOTE: You don’t need a website at the very
beginning. Start with free social media and once you start getting a few
clients you can now go for a website. But if you are in position go for both at
the very beginning, it is well.
#8. Required cleaning equipment
What is needed for a Cleaning Services Company in Kenya?
Here are the basic items you need:
- Vacuum
cleaner
- Cleaning
agents
- Spray
bottles and Buckets
- Toilet
brushes
#9. How do you charge for cleaning services?
Don’t charge cheap. Make reasonable profits. But don’t be
too expensive as well. If you are too expensive, you may never get subsequent
cleaning jobs from the same client if they can find another company offering
affordable services. Cheap may even cause you to lose some clients. I am
talking about clients who associate quality with money value. Cheap will also
make you incur losses. Your business will be forgotten within a short time or
you may never be able to grow.
Therefore workaround striking a balance. Don’t operate under losses. But don’t be so expensive as well. Once you have grown and your brand is fully established. Charge as you find fit. You have invested so much to grow that brand name anywhere. But this is not for startups.
Summary
- Start
by creating a social media account and keep posting.
- Start
with hiring cleaning machines. Don’t rush to buy.
- Buy
company uniforms and never work any cleaning job without being in
uniforms.
- Narrow
down on a few cleaning services to offer.
- Don’t
start with employees, do the cleaning yourself.
- Register
your company.
- Invest
heavily in marketing by hiring someone to develop you a website and offer
you SEO services.
Here is a summary of the required item description and their
cost to fully start a cleaning company. But you don’t need all of them at once
if you don’t have enough capital. You may follow my priority list.
Item Description |
Price/Cost |
Uniforms |
Ksh. 5000 |
Registration |
Ksh. 30, 000 |
Vacuum cleaner |
Ksh. 10, 000 |
Cleaning detergents |
Ksh. 10, 000 |
Buckets and brushes |
Ksh. 10, 000 |
Spray bottles |
Ksh. 2, 000 |
Website and SEO |
Ksh. 50, 000 |
Bonus Tip
If you want to just make quick money, use Google ads. But in the long run, the cost of running ads may be way much higher than hiring a brilliant website developer and SEO expert. Here is the advantage. With SEO, once it starts working, you keep getting traffic of potential clients to your website without having to spend extra cash. And once your company is established and your brand has gained a noticeable online presence, you can go back create ads just to increase conversion. But you are not relying on ads to get clients. You can still thrive without them.