Guide to Get Paid As A Social Media Influencer

Social media is gaining more popularity every day. While different people grow their influence in these spaces, the “Celebrity” mentality is being phased out rapidly.

The celebrities we used to interact with on our social media are now monetizing their social media followings and turning their online presence into full-time jobs. That is how to get paid as an influencer.

However, all of these will not matter to you when your focus is to get paid and make money too from your online interactions as an influencer.

Choosing to be an influencer, you must be an expert in a particular field in the economy that has a steady following. That following needs to trust your opinions, in a way that you can easily affect their decision-making process.

Social media marketing has defined an influencer as someone who can influence his/her following into purchasing particular products. While you continue building your following in social media, you must be sure at one point that will your source of income.

The world of today has made it easy for businesses and corporates to reach out to their much-targeted audience using influencers like you.

These are services that such kinds of organizations outsource either to build on their public relations and image or boost their sales at a particular period.

How do Influencers operate with businesses?

Your influence is the most important thing for businesses. 2024 has opened more opportunities for repurposing yourself, being an influencer in Kenya that can give other brands a spark of life in their market experience.

Having challenges understanding how you can help, here’s how you can come in handy for such kinds of brands;

1. Building their brands awareness.

2. Helping them with influencer marketing campaigns.

3. Growing their fan base/following/customers.

4. Generating more referral links to them.

5. Identifying the best key performance indicators from their objectives.

6. Giving them moral support, team building.

With such services, of course, you’d want to earn, get paid for providing a service that would increase the brand’s “Returns on their Investment” (ROIs).

Your field of operation is important too. Whether you are on Facebook, Instagram, Tiktok, YouTube, Twitter, or Instagram.

It would be absurd for you to aim to serve brands blindly on platforms that don’t favor your engagements. Some influencers are good on all platforms and some are good on specific platforms.

The question is;

Which platform is good for your activities?

Getting paid as an influencer goes beyond the brands the income/incentives you generate from carrying out their influencer marketing campaigns or being their brand ambassadors.

The social platform that you are strong in can easily pay you more than what you get from the brands you advertise, but of course, you shouldn’t neglect them by doing shoddy work!

Let’s check how individual platforms can pay you as an influencer;

1. Getting paid on Instagram – Instagram algorithms are quite easy. If you are an influencer/Digital content creator good in photos and short videos then this must probably be your office.

You can easily get paid from sponsored posts or stories on IGTV, you can promote your own business, sometimes Instagram gives provisions of earning paid badges through live videos. Monetizing your videos using ads can also help you earn more.

· Getting paid on Facebook – By the end of the last quarter of 2021, the social media giant had already been identified as the biggest marketplace for brands that seek social media for the growth of their businesses.

As an influencer, it’s easy for you to maneuver in this space and earn more. To earn here you need to monetize your page by getting sponsored, just like Instagram you can also create sponsored posts and stories, promote your business, you can join local buy and sell groups, use Facebook E-shops to promote your merchandise, and earn from referring a friends business using your influence among others.

· Getting paid on Tiktok- Tiktok has already made an effect on all peers in the economy, unlike other platforms. It’s among the fastest-growing social platforms in 2024 that would not only give you a fun as an influencer but earn you greatly.

Tiktok is providing its users with a creators fund package where you can easily earn from as low as 10,000 followers and at least 100, 0000 views in the last 30 days.

· Getting paid on YouTube – As a creator, you only need 1,000 followers and at least 4,000 watch time hours to get paid on YouTube. With this threshold, you can easily apply for YouTube’s partner program, which will allow you to start monetizing your channel with subscriptions, ads, and channel memberships.

You see, there is more to just being an ordinary social media digital content creator. When you understand the algorithms of your effective platform, then it would be much easier for you to make money as an influencer.

Sometimes it’s also easy to do affiliate marketing for businesses on your platforms.

However, we have seen how different popular platforms would benefit you as an influencer, the most disturbing question would be;

How do influencers get paid per post in 2024?

Typically, you need to understand that several factors impact how you can get paid as an influencer, especially in 2024.

Some influencers charge for their services and it’s always rare to get an influencer who charges a flat rate on his/her posts.

While you are meandering between ideas and trying to understand, how you can get paid from the brands that seek your services, you have to get an overview of the factors that can impact on that too.

Some of the best case scenarios of such factors are;

· Your reach and engagements.

· The channel you are using.

· The posts that the business wants and if they have need images, videos, or sound effects.

· To what efforts would you need to do what you have to do in quantity and quality.

· Will you promote your content as an ad or cross-promote it on other platforms.

· Will those brands meet your rate card and in case there is an agency (Influencer marketing agencies) that will partner with you.

These among many factors would easily set a difference for you as an influencer. The best name I can call you when you understand all this is “An Influencer marketing Pundit.”

How much following will you need to get paid?

We have quickly analyzed the level of following you need to have before you get started getting paid on different individual platforms.

However, on brands and businesses, there is a certain amount influencers in Kenya charged for their activities, which you need to understand too.

We’ll take a look at the average payments influencers charge on the most popular social platforms in 2024 depending on their number of followings.

Here are some of the rates as derived from the Influencer marketing hub statistics.

Instagram

· Nano-influencers: $10–$100 per post

· Micro-influencers: $100–$500 per post

· Mid-tier influencers: $500–$5,000 per post

· Macro-influencers: $5,000–$10,000 per post

· Mega-influencers: $10,000+ per post

· Celebrities: Varies, but $1+ million isn’t unheard of

Tiktok

· Nano-influencers: $5–$25 per post

· Micro-influencers: $25–$125 per post

· Mid-tier influencers: $125–$1,250 per post

· Macro-influencers: $1,250–$2,500 per post

· Mega-influencers: $2,500+ per post

Twitter

· Nano-influencers: $2–$20 per post

· Micro-influencers: $20–$100 per post

· Mid-tier influencers: $100–$1,000 per post

· Macro-influencers: $1,000–$2,000 per post

· Mega-influencers: $2,000+ per post

Facebook

· Nano-influencers: $25–$250 per post

· Micro-influencers: $250–$1,250 per post

· Mid-tier influencers: $1,250–$12,500 per post

· Macro-influencers: $12,500–$25,000 per post

· Mega-influencers: $25,000+ per post

These figures might be adjusted depending on the brands and businesses you are influencing in the market. Being flexible on your rate card is also important for your mutual relationship with business, or they will run away from you.

How to Become a Powerful Influencer in Kenya in 5 Mins!

Identify your Niche.

Assess your skillset, strength, creativity, and how you can bring a difference in what you want to do.

Whether it’s lifestyle, Fashion, Politics, sport, athletics, comedy, Tech, Gossip. Among others.

The importance of identifying a niche for yourself is to cut through the noises already in social media.

When we began, we mentioned that there is a lot of social media buzz in Kenya, and trying to make your messages/content be noticed, you need to cut through the noises perspectival.

An example of this is;

You remember the famous “Ugali Man”. His short clip, that showed masculinity and power got him a number of lucrative deals such as an ODI bet brand ambassador.

His background was in fitness and doing his content, the main aim was to reflect on the power someone needs before hitting the gym. (Niche)

If you despicable food culinarians you can invest more in creating quality and tasty recipes that would advance you as an influencer.

Know and understand your audience.

After identifying your niche, the next important thing is knowing the preferences, choices, and tastes of your target audience.

You can segment your audience in terms of age, gender, demands, geographical location, etc.

You need to understand that, by becoming an influencer and your aim is to win more brands you ought to know how to measure your engagement performance.

These can be done easily by measuring some of your Key performing indexes (KPI) that will you level up on your engagement.

This is an important aspect that you need to invest in even before you start off generating content.

Optimize all your social profile accounts.

Make your profile be in sync with related social profiles for the sake of your audiences.

For example;

You can’t be a comedian on Facebook and an inspirational figure or politician on Instagram.

That won’t even work for you when brands want to approach you.

Brands look for uniformity of content to employ you as their content creator or brand ambassador.

Often in Kenya, an influencer is interactive in one or two social platforms. You can’t level on all the social media platforms and be perfect in all of them.

Apart from building up an interactive profile and bio, you need to choose where your strength is fully and actively build upon it.

A study by Geopoll shows that most influencers are building up on Facebook before going to other social platforms.

However, Tiktok has been growing exponentially and I can’t deny you to try there.

Develop a character of using business accounts.

WhatsApp business is here. Have you interacted with it?

That’s one of the few ways social media content is shifting into social commerce in Kenya.

If you really need to be a paid influencer in Kenya, you need to turn your selected platforms into business accounts.

Whether it’s Instagram, Facebook, Tiktok, or YouTube.

The main reason behind this is that business accounts align more revenue benefits for you than personal accounts.

Create valuable content and engage with your audience.

Social media needs more than 100% aggressiveness.

Therefore, you need to generate valuable content that is quality and easily consumable by your audience.

Sometimes videos work better than images and vice versa of the same is true.

Am sure you have interacted with memes?

Tiktok is slowly beating YouTube because of the short videos, and that’s why you must have noticed other platforms are building on short videos too.

Therefore, it would be wise enough for you to curate your content in line with short videos. Make sure they are simple and interactive.

In summary…

You need to work hard.

You must develop a discipline demanded by your social platform in order to become an influencer in Kenya.

Many people try to become influencers and end up dropping along the way because of the demands mentioned above.

But am sure you have what it takes to become the next popular influencer in Kenya. Therefore, if you haven’t started and you have the passion, start!

If you have already started continue building upon what you have, create quality content, and always remember to measure your performance online.

3 months is a very short time for you to become the most sorted influencer of the digital content creators in Kenya.

Here are 3 ways of finding these influencer opportunities in Kenya:

1. There are agencies that have influencers who assist brands. As the business surrounding influencer marketing continues to grow, the marketing itself will keep expanding.

2. As previously mentioned, anyone and everybody want to become an influencer. People are growing their audiences in specific niches or industry fields. Meaning you’ve got have to be compelled to draw ways of how you’ll talk over with your specific audience.

3. You will be able to also plan to promote a product or service and perhaps tag another influencer who is within the same niche. If it goes well, that will be your start line if you retain up with the connection that you just want to create.

Final thoughts….

Influencers are making a lot of money day in and day out. It’s would be important for you to maximally make use of your best social platforms.

The world of influencer marketing is narrowing down to aggressive digital content creators who can easily convert and sell by engaging with their following. It doesn’t matter how big you are or how small you are, once you can convert then you are ready to start getting paid.

The future of many brands is built on basis of social media marketing. As an influencer, you will be a potential medium for the growth of the next economic powerhouse brand in the future, but before that, it’s good to understand your position.

Take the influencer duties as a profession and a service that need to be done with the highest etiquette and paid for.

“We have a lot of resources that will elaborate more on how you

Can easily earn from your social media influence.

Remember we have perks too!”