Follow the 10 AdSense tips presented below and see your earnings increase without taking any risks or violating any AdSense guidelines.
AdSense is one of the most popular ways to make money online
and perhaps among the easiest ways if you do things correctly.
By doing things correctly I mean following standards and
practices that are in accordance with AdSense guidelines but at the same time
can contribute in maximizing your revenue and earnings.
So, let’s see below the most important AdSense tips that
will help you achieve that.
#1 Don’t violate any AdSense Guidelines
I have mentioned this 3 times so far in the article and we
are only in the first AdSense tip but it’s very important that whatever you do
to increase your earnings is not against these guidelines. You can read the
full guidelines here but in general, avoid:
Clicking on your own ads for any reason (even testing them)
- Buying
traffic or clicks
- Making
the ads not look like ads
- Showing
only the ads to the user and no content
- Asking
your friends to click on the ads
- Adding
the ads on website that have inappropriate content (adult, alcohol,
gambling etc)
#2 Use Responsive AdSense Units
We made several tests and all tests show (more details to be
published in coming posts) that responsive websites with responsive AdSense
units perform better than non-responsive websites.
If you have a responsive website then you can replace your
ads with Responsive AdSense Units. This means that depending on the available
ad space, AdSense will show the most appropriate ad (both in size and type).
Especially for mobile websites, you will soon realize that
the 300×250 on mobile performs much better compared to the standard 320×50.
#3 Place your ads where users can see them
The position of the ads is very important and can make a big
difference in clicks and earnings.
It’s always better to have the ads above the fold (that’s
the area users see without scrolling) but if this is not possible then try to
have the ads in the main content of the page instead of the sidebar.
Caution: Google punishes websites that have too
many ads above the fold so if you choose to enter the ads in the main content
do it at the end of the article.
#4 Publish Content more often
Depending on the type of website, you may choose to publish
content more often.
The idea is that frequent publishing will generate more
visits to your website and more visits will naturally generated more AdSense
clicks and revenue.
#5 Make your website load faster
It is proven that faster websites lead to more ad clicks so
if you optimize your website’s speed this will eventually increase your
earnings too.
Avoid using too many graphics and remove any images that
don’t add value to the user experience but slow down the site.
#6 Remove other ad networks
If you want to make more from AdSense then you can remove
any other ad networks and run AdSense only.
This will not only make your website load faster but also it
will give more visibility to the AdSense ads that will lead to more clicks and
revenue.
Certainly many ads does not mean more revenue so it’s always
better to stick to the 3 ads per page (even if you are not using AdSense).
#7 Find your Adsense Referrers and improve them
When you connect your Google Analytics account with Google
Adsense, you can go in Analytics and see which referrers generate your AdSense
revenue. You can see that under Behaviour -> AdSense -> AdSense
Referrers.
Maybe visits from Facebook or other social media networks
generate AdSense revenue when they visit your website so it’s a good idea to
work on those and improve your presence so as to get more traffic and revenue.
#8 Use standard ad sizes (both text and image)
When setting up your ads use the sizes recommended by
AdSense as being the most popular. These usually are 728×90, 336×280, 300×250
and 300×600. Other sizes may have less demand from advertisers and this will
lead to lower earnings.
Also, make sure that your ads are set to show both text and
images as this will increase the numbers of advertisers competing for your ad
spaces and will lead to better earnings per click.
#9 Use AdSense experiments to test different ad variations
One of the features of AdSense that is not well known to
users is AdSense Experiments (found under My Ads in your AdSense account). With
experiments you can test different variations for the same ad spot and see
which one performs better.
For example you may test different link colours, border or
no border etc. This feature is very easy to use and you can tell in a few days
which of your ads are better performing.
#10 Don’t make your website look like it Made for AdSense
(MFA)
AdSense is supposed to enhance the user experience (and it
really does in most cases) by showing relevant ads that may interest the user.
That does not mean that your website should focus on the ads
but still your focus should be on the user experience and high quality content.
AdSense is a way to monetize your content and not the reason
of your website’s existence.
What else you can do to improve your AdSense earnings?