How do I start my own online clothing line in Kenya?
Follow these simple steps to start an online clothing store
in Kenya.
Step One – Identify a need in the market
Just like any other business, you need to solve a problem or
satisfy a need if you want to make money selling clothes online in Kenya.
To get started, just look at the current market and ask
yourself, what is lacking?
It doesn’t have to be something that is non-existent
altogether, it can be a need that is not being met adequately.
Step Two – develop a business plan
Once you have identified a need within the market, your next
step is to develop a plan.
A business plan is nothing but a strategy on how you plan to
solve this pain.
In fact, with a sound business plan in Kenya, you can secure
funding from banks or investors, so make sure you are creating something epic
and effective.
Step Three – Select your eCommerce platform
There are several eCommerce platforms in Kenya you can use.
But a good eCommerce platform enables you to quickly and
easily list items, upload photos, add product descriptions, and create a fast,
easy checkout process.
Some of the best eCommerce platforms in Kenya include;
- Shopify.
Shopify is one of the most popular eCommerce platforms in the world
- Magento
Commerce. Magento is one of the most used eCommerce platforms in the
world.
- 3DCart.
- BigCommerce.
- WooCommerce.
- Squarespace.
- Volusion.
- Prestashop
Step Four – Find your domain name.
This is your online store name.
It is the address people will use to access your fashion
store in Kenya.
Make sure it is something unique, short, and easy to
remember and pronounce.
Here is an article on how to pick the best domain name in
Kenya.
Once you have the name, go
ahead and register it.
And you can get a website name in Kenya from as low as KES
100 per year!
Step Five – Customize your store
Depending on the platform you picked in step 3, you will
have access to templates.
These are pre-made websites you can use to quickly create
and launch your online store in Kenya.
Since these are templates, they normally come with demo
data. As such, you will have to remove it and replace it with your own.
For example;
You will change information to your own, change the logo to
your own, and such stuff.
Step Six – List your products and publish the store
The last step is to upload the products, put in the right
details including prices.
And then finally, launch your store and bring in people
through marketing campaigns.
That is how to create a website where people can do online shopping in Kenya for clothes.