How to market real estate?
Real estate agents have this question on their lips all the
time.
How do I market my real estate business?
You are at the right place because you will find the answer
here.
Welcome to, how to market real estate, the most in-depth
property marketing guide in 2021.
You will boost your real estate marketing career success
with these tips!
How to market real estate: Marketing infrastructure
First, we look at the infrastructure needed to excel in
property marketing in the 21st century
1. Knowledge – how to do it – Learn real estate marketing
If you don’t know how to do it you will never succeed in it.
Thus the number one tip for success in marketing is – get the knowledge.
That is the first thing to do!
Learn how to market. Have an idea of what marketing
is. Learn how to market a property.
Avoid the mistake real estate marketers make. That is, rushing
in to make money. While they lack the basic tool for success – knowledge,
and skill.
You need marketing skills to thrive in a competitive field.
If you cannot afford paid courses search for free ones online.
Resource:
What is the most important skill do you
need to become a success in real estate marketing?
Selling!
Ability to sell:
– sell new leads the value of your services
– sell real estate (property) to potential customers
– sell customers the idea of buying a property in a certain
area
– Sell the idea of buying now is the best option to a
hesitating client
It is all about making that sale to make the money.
If you don’t sell you don’t make money. It is as simple as
that.
In other words, a real estate agent is a
salesperson.
Resource:
Sales
training for real estate agent
2. Prove you, qualified property marketer– get your
certificates
You need to prove to yourself that you are up to the task.
How do you prove you ask? You need three types of certifications.
a) Real Estate Marketing certificate
Take courses on real estate marketing and get your training
certificate(s.) This is significant because you prove to yourself that you are
capable.
You are not doing it for others, you do it for YOU.
That is how to build confidence. It’s the best way to start a journey leading
to financial freedom.
Get certified for your own seek.
b) Real Estate License – get it
You need to have a trading license. You get it from your
local authority. This will allow you to function as a real estate agent
according to the law of your country.
c) Accreditation Certificates – for bragging rights
Get all the certificates related to your career. These are
the things that propel you to success. Certificates help you snap opportunities
as they arise. They make you feel good about yourself from the beginning.
3. Get an Office – because you have to operate from
somewhere
Do you need an office to operate as an agent?
Yes, you need an office. In property marketing, you deal
with clients. Clients are people. You will have face-to-face meetings with your
clients.
For this reason, you need an office. Property deals get
signed and most agreements get signed in the agent’s office.
Can a real estate agent operate from a home office?
Yes, you can have a home office and operate from there. But
it is not an ideal situation when you have to meet clients to close deals.
You don’t want strangers coming into your home. It is not so
professional. Working from an office away from home is better.
In the beginning, a small office will do. As your client
base grows your office space must increase too.
4. Create a website because you need digital marketing
channels
Businesses have to have an online presence to survive. As an
agent in real estate, you have to use digital marketing channels. The basic
thing needed to thrive online as a marketer is a website.
Must you have a website to market a product or service online?
No, you don’t need a website to market or advertise a
product or service online. But you will be better off if you have your own
internet property.
A website affords you the luxury of having an online address
where you can send online clients. With an online office or shop, you can
engage, and transact business activities in a remote way.
Furthermore, you are open 24 hours a day when you create a
business website.
A website will have all the information a potential
clientele would like to know about a property you are marketing.
Real Estate Marketing Niche
The real estate market is huge. You need to find your niche
within the broader property sector. To get success you have to identify your
preferred niche.
The real estate market is huge. You need to find your niche
within the broader property sector.
To get success you have to identify your preferred niche.
The beauty of narrowing to a real estate marketing niche is
to specialize. Specialization helps to become an authority and hence the go-to
guy in a particular niche.
Examples of real estate niche markets:
- Resort
and vacation homes
- Luxury
homes buy and sell
- land
buy and seller
- Condominium
buy and sell
- Distressed
properties dealer
- property
management
- first
time home buyer agent
There are many niches. Find one and specialize in it.
Real Estate Marketing Tools
Marketing in the 21st century is a technology-driven game.
To succeed in digital marketing you need modern, up-to-date tools. These are
the tools you need to market property online.
5. Email Marketing Software – create an email list
There is this famous line that goes like this, “the money
is in the list.”
Which list you may ask?
The email list, if I may answer.
Email marketing tools make it possible to collect email
addresses from website visitors. Once you have these emails you are able to
communicate with people on your list.
You can send a weekly newsletter or a follow-up message. You
can send an email to introduce a new product or service.
Email allows you to stay in touch with your clients and
potential customers. It serves as a customer service or public relations tool.
You can use it as a branding tool.
You need an email tool to drive your business to the next
level.
Examples of email marketing tools:
- Mail
chimp
- Mailer
lite
- Constant
contact
- Sendinblue
6. Use Social Media to Market Real Estate
The world is on social media. Hence your customers are also
on social platforms. To find and engage prospective and current clients you
need to set yourself up for social.
The idea is to open accounts with leading social media
platforms. These must include Facebook, Twitter, Pinterest, and Instagram. Use
social outlets to create brand awareness, and to interact with clients.
7. Social Media Management Software
Social media management tools help you to plan,
schedule, and publish on social media. These tools help publish content at the
right time to drive your marketing efforts the right way.
This way you are able to gain a lot of social media
exposure, attention, and engagement. Since managing many social media sites is
a challenge, these tools will help.
- Planable.io
- Social
Pilot
- SEMrush
- Commun.it
- Social
Searcher
- Tailwind
– Pinterest posting made easy
- SocialOomph
- Hootsuite
– Facebook ads made simple
- Buffer
– manage all your social media accounts from one interface
- Meet
Edger – post evergreen social media posts
- Animoto
– for social media videos
Visit each of these tools to learn more about them. Then you
will see why you need them.
8. Make Property Listings Sharable on Social Platforms
Every property picture or photo your post on your website
and social media make it sharable. This means adding a share button to all your
images.
This makes it possible for users to share with family and
friends on social websites. This in turn creates brand awareness and helps
generate sales leads.
9. Lead Generation Tools
How do you generate leads for your business? Where
will the sales come from? There are two strategies to generate sales leads.
Offline:
The old way of marketing. Distribute your business cards to
potential clients. Put up posters on strategic places in your hometown.
Attend business promotion events. Have a stand-in trade
show. Make cold calls to prospective customers. Advertise in local newspapers
and magazines.
10. Word of Mouth – referral system tool
Tell people what you do. Ask them to tell their friends.
Tell people in your church and ask them to tell their friends in other
churches.
Ask your family to spread the word. Ask your current and
former clients to put in a word on your behave to potential customers.
People buy when friends put in a word on your behalf. That
is how the referral system works.
11. Ease Communication Sell Property – contact is
essential to business
Give your current and prospective clients various ways of
contact. Easy to communicate easily to deal with makes selling easy. Let
clients contact you in any possible method.
The contact page on your website should
detail multiple communication methods.
Here are must use digital communication tools for business:
- Phone
- Email
- Chat
rooms
- Discussion
forums
- Private
and group massaging
- Skype
- Video
and audio
- Whatsapp
- Issue
tracking and case software
- Facebook
massager
- SMS
Etc.
If you are easy to reach the more business you close. The
world loves people, tools, and services that make life easier for them.
A contact page is one of the most visited pages
on any website. Make your contact page count. Make it work for your real estate
marketing project. Use it to keep in touch.
Video is an important marketing tool in the 21st century.
That is the reason Google’s YouTube is big in search apart from entertainment.
That is the reason Facebook has introduced video on their
social platform. Many websites and businesses have content in video form. Thus
you need to use video in real estate marketing.
What are the best video marketing tools?
- VidIQ
- TubeBuddy
- Agorapulse
- Vidyard
- Animoto
- Common
Craft
- Filmora
Resources for video marketing:
How to get started with video marketing
Statistical evidence that video
marketing is the bomb
13. Sell the Location with Quality Images
Sell Your Location to Find Success in Property Marketing.
In business location matters. Use a camera to capture all
the important landmarks in your location or town.
Sell the location first then sell a property in that
location. Highlight the good things in a location with quality images to
influence a buy decision.
Are there schools, hospitals, shopping malls, good roads,
security stations, and etc? Get these images and post them on your websites.
Clients make decisions based on these considerations.
14. Use Property Classified ads to sell real estate
In every country, there are various classified ad boards
both on and offline. List properties with classified ads platforms.
You will find classified ads in local newspapers, magazines
as well as online. here are classified ad sites that you may want to try:
- Craigslist
- Zillow
- Facebook
- Connected
Investors
- ForSaleByOwner
- BuyRentKenya
- Property24
- Jiji.co.ke
- Jumia
Deals
- Pigiame
There are many more. You need to search for more.
15. Google My Business Page is a must-have
You need to set up a Google My Business account if you don’t
have it. Why should you have a Google My Business Page?
- Easy
for users to find you through search engine result pages
- Users
will find you through Google maps
- Users
will find you via Google +
- Users
trust businesses that have Google My Business accounts
- Users
will find you through local search
You must have this account otherwise you lose a lot of
business to your local competitors. Visit Google MyBusiness.
16. Mobile Friendly Websites Sell Property Easy
You know that most people use their smartphones to browse
the internet. Then it’s only sensible to create a mobile-friendly website.
You should do better than creating a mobile-friendly website
– build a mobile app. Let your users use an app to review your listings.
This makes it easy for potential customers to engage with
your property listings. Go to Fiverr and find yourself a freelancer to build a mobile
app. This will take your real estate marketing to the next level.
17. Pinterest to Drive Traffic to Your Website
Pinterest has something special. It is called a board. A
Pinterest board contains or is made up of pins. Pins contain images.
Great images fascinate Pinterest users. They click these
pins and find themselves on your website for more information.
That is what is known as driving traffic home. If they were
driven by a pin it means they are interested. Interest is equal to a lead.
A lead is a potential client. A potential client is a likely
sale. Thus Pinterest is a good source of likely sales. You need to create
highly relevant boards on Pinterest.
18. Online Advertising Tools
There are many online advertising tools. But there are
others that are more special. The advertising tools you need to master
are;
- Google
ads
- Facebook
ads
- LinkedIn
- Twitter
These tools help generate sales leads. It is from sale leads
that sales are made. The best way to master these is by taking online courses.
Google provides a free course on Google ads. If you want a
certificate you pay for it. Google ads are the best advertising tool because
their reach is universal.
The Facebook ads reach people on Facebook only. Facebook ads
are second to Google because they are effective.
Property Sales Automation Tools
Sales automation helps a real agent to spend more time doing
the most important task – in the field selling. Otherwise, most of
your time gets entangled in sales paper at the office.
What does sales paperwork involve?
These are the manual tasks eating your property selling
time;
– writing emails
– prospecting leads
– entering data
– scheduling meetings
All these are sales-related tasks and must get dealt with
because data is important. But we are living in a digital error where simple
manual tasks get automated.
What is the benefit of property sales automation?
- Improve
sales processes efficiency
- Save
time lost on handling manual tasks
- increase
time for in the field selling
- a
real estate agent is able to communicate and close more leads
That is the beauty of automation because it helps simplify
sales processes.
19. Here are some tools for property sales automation:
– HubSpot Sales Hub
– Boost
– Spacio
– Clearbit
– Cityblast
– Leadiro
– LinkedIn Sales Navigator
These tools will allow you more time in the field and less
time in the office behind the desk.
Conclusion:
How to market real estate was our topic of interest today.
In conclusion, we need to observe that real estate marketing is a process.
It is a process that needs time to implement strategies to
find success. The use of technology is a must because the old traditional
methods of selling property are obsolete.
A real estate marketer must invest in digital marketing tools to make headway in property sales. It is my hope that the above-discussed property marketing tips will help.