Did you know that homemade peanut butter not only tastes better, but is also healthier as you are in control of the ingredients you use?
Furthermore, did you know that you can make some extra money
by selling peanut butter? And all you need is roasted peanuts, salt, sugar,
cooking oil and a food processor or blender.
Procedure.
Purchase raw peanuts and roast them in a sufuria or an oven,
if you have one. Once they are hard and crunchy, place them in a blender or
food processor. Blend until the nuts begin to form a paste. Add a little bit of
oil, salt and sugar and continue blending. In the end you should have a creamy
nutty texture.
Package the peanut butter into 100gm, 250gm and 500gm jars.
Label and sell.
Experiment with Flavors.
Your peanut butter does not have to be plain. You can spice
things up by adding chocolate or cinnamon for an extra kick to your flavors. To
give your peanut butter a healthy edge, you can use flax seed oil instead of
cooking oil, because the former is rich in omega 3.
Pricing.
When it comes to pricing your peanut butter, there are
various factors you will need to consider. The price of the peanuts, the amount
of peanut butter produced per kilogram of nuts, oil, electricity, jars and
labor. 500gm should go for around Ksh.450, while 100gm should go for at least
Ksh.80.
Go Big or Go Small.
The size of the peanut butter jars depends on your target
audience. If you are looking to sell to low income earners, it is advised that
you package them in the smallest jar possible. 100gm should sell between Ksh.80
to Ksh.100. This is an amount that most low income earners can afford. It is
hard for a low income earner to purchase the larger peanut butter jar sizes in
most supermarkets because of the higher price.
Finally; Just like the perfume refill business, you
can also do peanut butter refill business to reduce the cost of buying
packaging containers. But the containers for refill must be well cleaned before
refill.