The world has shifted from written articles and posts to more interactive alternatives such as audio-visual content. Such content includes things like podcasts and videos. So, YouTube has undeniably been one of the platforms at the top of its game. As a result, more marketers have been using YouTube Video Marketing.
The platform has over 2 billion logged-in users per month;
it has been hailed as the second largest search engine. The largest, of course,
is Google. The primary reason for YouTube’s popularity is user-generated
content. User-generated content is an essential factor for Search Engine
Optimization. This is why digital marketers tend to include it in their
strategy. In addition, it’s becoming a popular and fast-growing form of
marketing online.
YouTube Video Marketing isn’t just an effective way of
introducing your brand or relaying information to your audience. But it’s also
one that encourages engagement, bringing you an increase in your traffic. And
here’s all that you need to know about it, including how to use it to your
advantage.
YouTube Video Marketing and Why it Works
What makes video content so engaging? Well, for starters, we as humans are visual creatures. We understand and connect faster with information when watching a video than reading.
Studies show that we are most likely to retain 95% of a
message from a video, compared to the 10% likelihood we are to remember it when
we’re just reading about it. This is why you must create a variety of content
as a brand. This gives your audience/customers options to select which medium
best fits what they need at the moment.
However, this article is explicitly focused on YouTube Video
Marketing. So it’s important to acknowledge that it’s so successful due to the
advancement of today’s technology.
75% of video watchers across the internet use their mobile
devices. More often than not, these watchers are more than willing to share
your content, allowing you to gain organic traffic.
To help you do this, here are tips you might want to follow.
Tips and Tricks to Boost Your Traffic
Figure out what your audience wants.
In all aspects of content creation, it’s vital to ensure
that you can optimize it based on your audience. After all, they are the
consumers of your content. If you get to know your audience, you can learn the
type of content they want. As a result, you’ll find out their interests and
then apply them to your own YouTube Video Marketing.
Scoping out other video creators and content that gain the
most engagement can give you ideas. You can get insights into the things that
your audience is looking for. So, for instance, you can see what kind of video
style they prefer.
If you already have an established account, you may also use
different Social Media Analytics Tools to help you understand your audience and
track your progress.
You may also try Syndicating your Content or articles if you
suffer from creator’s block and don’t know what video to produce.
Create good, engaging thumbnails.
Thumbnails are not books that we cannot judge based on their
cover. We do, and in a way, as we should. This is a testament to how important
it is for us to choose and create a thumbnail that best represents our content
because it is the face of our content.
Thumbnails are the first thing viewers spot when searching for
a specific topic or looking for certain content. They’re one of the most
significant factors that viewers use to assess whether they want to watch your
videos or not. The more your viewers are interested in your thumbnail, the more
likely they are to click and watch your video.
When choosing thumbnails, it is crucial to remember that
you:
- Choose
the shot from your video. Also, ensure that the shot you’ve selected is in
the video proper. Avoid giving them false expectations. They are less
likely to return to you if you cannot provide what you’ve promised.
- Having
people on your thumbnail can be good too! It entices human emotions and
allows them to sort of feel an interaction despite the barriers of the
screen.
Write exciting titles that spur viewers to click.
Besides the thumbnail, your video title is another thing
your viewers see when searching for content. Be as creative as possible to grab
their attention, so you don’t resort to making click-bait headlines.
Be witty, be interesting, but always remember to deliver
what you promised. Your audience is only there because they think you have what
they’re looking for. If they can’t see it, then there is a huge possibility
that they will leave.
If you don’t know what to title the video, try ‘How-to’ or
‘Best-of.’ These two phrases are usually a safe bet.
Ensure that you optimize your video for SEO and
visibility.
YouTube videos are usually at the 70% top 100 search results
on Google. As mentioned earlier, this platform is the second biggest search
engine online. Therefore, people often prefer it when searching for
instruction-based content, etc.
To optimize your video for a higher chance of visibility,
you may use Auto-generated Chapters or find out how you can optimize your title
for better SEO.
Promote it on your social media pages.
Create a buzz online by promoting your videos on your Social
Media pages like your Facebook community. This will help notify your audience
about the video. In addition, your Socials can allow audience members to access
the video through the links on your posts.
Posting teaser pics or clips on your Facebook, Twitter and
Instagram pages can assist you. Doing this will gain their attention, giving
them something to look forward to.
You can even count down to the day when you are releasing
it. So even though your audience isn’t necessarily online, they will know when
you will post. It’s also possible that they’ll make time for it if they want
to. Making hashtags for your video allows you to monitor reactions or feedback.
You may also consider Influencer Marketing, especially
when you’re running out of ideas to post. You can connect or collaborate with
famous social media personas and give your audience a fresh approach to the
brand. Plus, this gives you a chance to introduce your brand to their audience
too! Finally, this allows you to promote it further outside of your community.
Engage with your YouTube community.
And speaking of communities, it is simply impossible to
forget about your community here on YouTube. Constantly engaging with them
allows you to connect with your audience and build a good relationship.
This way, they can be comfortable with you and possibly be
your loyal supporter.
You can engage with your YouTube community by:
- Creating
polls to see which kind of content they prefer.
- Posting
on YouTube asking questions or notifying them about anything you may want
them to know.
- Replying
to their comments;
- Doing
a livestream.
- Inviting
them to a community platform outside of YouTube, i.e. Facebook, Discord,
etc., where they can freely interact and engage with you.
Create a Call-to-Action
Without a clear Call-to-Action (CTA), there is a chance that
your viewers won’t know what to do next. So you must be clear with your
intention, instruction and purpose. For example, if you want them to know about
your website more, put the link in the description. Additionally, make sure to
mention it in your video. You can also connect them to other content by linking
it in the video. Or, you can invite them to subscribe to your channel.
Creating a YouTube End Screen allows you to do
all of this. After all, it’s included in the video. Also, it is a convenient
way of leading the audience anywhere you may choose. You can link them
anywhere, whether it’s a site, another video, etc.
These are only a few YouTube Video Marketing tips to promote your channel. And if you are looking for a push to start your channel, then this is it. There’s no time like the present!