Imagine how gratifying it is to wake up to see that your website traffic has increased by 20%, your lead generation has doubled, and your sales have tripled. This is not just a dream; it is a reality that can be achieved with an actionable SEO strategy.
But do you know that 90.63% of online
businesses don’t get traffic from search engines?
Many online businesses struggle to attract visitors to their
websites and generate leads and sales.
This is because the online world is very competitive, and
there are millions of other businesses vying for the same attention.
Here are 10 unique and actionable ways to use SEO to grow
online businesses, complete with real-life examples.
1. Interactive Content Optimization
Enhance interactive content (quizzes, calculators) for
engagement and link-building.
BuzzFeed uses quizzes to attract millions of users, and
their optimized interactive content drives substantial traffic.
2. Leverage Semantic SEO for User Intent
Analyze user intent through semantic SEO to tailor content
precisely to what users are searching for.
Etsy uses semantic SEO to match unique, handcrafted products
with specific user queries, enhancing user experience and sales.
3. Use Geo-Targeted SEO
Leverage location-based keywords for local SEO to attract
nearby customers.
Domino's Pizza uses geo-targeted SEO to promote specific
offers to users searching for "pizza delivery near me," increasing
conversions.
4. Optimize Your Video Transcripts for SEO
Video SEO is one of the SEO trends that are here to stay.
Optimize video content (especially the transcripts) with
relevant keywords and provide detailed transcripts to enhance accessibility and
search visibility.
Neil Patel incorporates transcripts (with appropriate
keywords) in his tutorials incorporate transcripts which improves SEO and
caters to a broader audience.
5. Optimize Your Podcast and Show Notes for SEO
Optimize podcast descriptions with keywords and provide
comprehensive show notes for better search visibility.
Tim Ferriss optimizes episode descriptions and notes on his
"The Tim Ferriss Show" podcast, making it easily discoverable by
listeners interested in specific topics.
6. Create Long-Form Content with Deep Dives
Create in-depth, authoritative guides addressing specific
topics, ensuring comprehensive coverage.
HubSpot creates extensive marketing guides that provide
in-depth insights and attract organic traffic. This helps to establish thought
leadership.
7. Think Mobile-First
Mobile-friendliness is one of the actionable SEO tips for
enhancing user experience.
Prioritize mobile optimization for seamless user experiences
on smartphones and tablets.
Airbnb's mobile app is optimized for various devices, providing
a user-friendly interface and enhancing mobile search rankings.
8. Use Branded SEO Strategies
Optimize for branded keywords and create content around
unique brand stories, enhancing brand visibility.
Nike's SEO strategy ensures its brand appears prominently
for searches related to athletic wear, which reinforces brand presence.
9. Social Media SEO
Optimize social media profiles and posts for relevant
keywords to enhance social media visibility on search engines.
Starbucks optimizes its social media content, ensuring
their profiles and posts appear in search results for coffee-related queries.
10. User-Generated Content Optimization
Encourage user-generated content and optimize it for SEO.
This helps to enhance authenticity and build community.
TripAdvisor leverages user-generated reviews and optimized
user content to create a robust online community, which helps to attract more
users and enhances SEO.
Go forth and implement these unique and actionable SEO
strategies to effectively enhance your online visibility, drive targeted
traffic, and increase conversions.