From logos and
advertisements to social media graphics and product packaging, we come across
countless examples of graphic design work each day. Graphic designers enjoy a
wide variety of career options, as they play a vital role in the branding of
nearly any business.
In fact, graphic
design recently topped Upwork’s list of the most in-demand design
and creative skills. Whether
you want to pursue full-time work for an agency or studio or offer your skills
on a contract basis, we’ll walk you through everything you need to know to
break into the graphic design industry.
1. Pursue a formal education
Before you can
pursue a career path as a graphic designer, you’ll obviously need to master the
art of graphic design. But do you need a formal education to pursue real-world
job openings? The truth is, there’s no one right answer.
Some recruiters and
potential employers do require a bachelor’s degree in graphic arts, fine arts,
or a related field. Others, however, are far more concerned with finding a
graphic designer with a strong portfolio.
If you’re not sure
which path is for you, you might consider starting out by enrolling in an
online course. Some designers choose to go on to pursue a university design
program, while others create their own learning path through top online courses
such as the following.
- Skillshare graphic design courses
- Udemy’s graphic
design courses, boot camps, and master classes
- Coursera’s graphic
design specialization
2. Develop a strong basic skill set
No matter which type
of training you choose to pursue, you’ll want to ensure that you develop a
solid mastery of different design tools. A good place to start is in the Adobe Creative Suite, which has the basic tools you need for the
design process.
Adobe Illustrator
and Adobe Photoshop are two of the most popular tools used by professional
graphic designers, so they are clear choices to build a foundation. As you
expand your skill set, you’ll find plenty of additional tools available in
programs like Adobe InDesign, Sketch, and After Effects.
3. Specialize in a design area
The more you learn
about digital design, the more you’ll realize just how varied the design
industry can be. At some point along the way, you’ll begin to get an idea of
which types of projects are your favorites.
Some designers end
up specializing in logo design or infographics, while others gravitate toward animation,
print materials, or visual communication. Identifying the type of design
projects you prefer can help point you in the direction of other programs to
explore.
For example, if you
really enjoy user experience (UX) design projects, you might check out tools
like Figma or Axure RP. If animation is your thing, programs like Moho or CelAction could prove
excellent tools to add to your kit.
4. Get certified
Professional
certifications can be a great way to boost your graphic design resume, improve
your job prospects, and validate your professional standing. We provide some of
the top certifications for graphic designers.
- Adobe Certified Professional. Adobe
offers a set of industry-recognized
certifications designed to test your mastery of various
programs like Illustrator, Photoshop, and InDesign.
- American Institute of Graphic Arts
(AIGA) Professional
Designer. AIGA offers several certifications for
professional designers, each of which includes a vigorous
training program.
- CalArts Graphic Design Specialization.
CalArts offers a solid five-part Coursera
specialization program that’s great for beginners.
5. Build a robust portfolio
If you want to
become a successful graphic designer, the importance of a strong portfolio
can’t be overstated. Your graphic design portfolio should showcase your best work and can also
include case studies, past clients, and anything else that shows off your skill
set.
Adobe Express offers a free portfolio builder with plenty
of template options. But you can also use other options like Dribbble Pro or even Wix to get your portfolio up and running. As you’re assembling your
portfolio, look at other top graphic design portfolio
examples for inspiration.
6. Enhance your online presence
In addition to
creating a strong portfolio, you’ll want to develop a professional presence
online. Creating separate social media accounts dedicated specifically to
sharing your artwork can go a long way toward building a following.
Platforms like
LinkedIn also offer an excellent way to connect with potential employers, all
while showcasing your certifications, resume, and work. Be sure you also look
into Behance, a social media platform designed specifically for graphic designers and
other creatives.
7. Volunteer your design skills
When your skills
reach a certain level, you’ll be ready to gain real-world experience. But few
people graduate from tutorials to art director positions overnight. Don’t be
afraid to start small by offering your design skills at a deep discount or even
on a volunteer basis.
Whether it’s volunteering to design a logo for a nonprofit or using your typography skills to update your friend’s website, you’ll be surprised at how much you can learn from volunteering. Not to mention that you’ll enjoy plenty of networking opportunities that could come in handy in the future.
8. Gain practical experience through internships
Graphic design
internships can be an invaluable way to gain real-world experience while
learning from seasoned professionals. From design agencies to major networks,
you’ll discover that internships are available in a variety of industries.
Try to focus on
those that offer experience in the specialization you hope to pursue. While
some internships pay better than others, the learning and networking
opportunities you’ll enjoy are certainly worth considering.
9. Network professionally
As you’ll quickly
discover, professional networking is particularly important in creative
industries. People like to work with people they either know or who have been
referred to them by trusted friends and colleagues.Keep in mind that networking
doesn’t have to mean regaling an in-house designer at a major agency with your
Adobe Illustrator stories. Simply getting to know them on a personal basis at a
networking event can make just as strong a first impression.
10. Practice effective communication
Aside from making
professional contact, networking is a great way to practice effective
communication skills. Graphic designers work with everyone, from clients to
other team members, on a regular basis, so strong communication skills are
essential.
This is especially
true when working with clients who aren’t necessarily fluent in graphic design
lingo. The ability to understand what a client is looking for and interpret it
visually can go a long way toward setting you apart from the competition.
11. Engage in freelance work
Once you’re ready to
start applying for job openings, freelance work can offer an excellent
entry-level introduction to a career in graphic design. Freelancers enjoy the
opportunity to work with clients in multiple industries, develop portfolio
pieces, and set their own schedules. Successfully completing small projects can
lead to larger and more rewarding work.
Upwork is an
excellent place to find job openings for graphic designers of all levels. Browse
through clients in search of your skill set and start developing contacts that
can last for years. While some graphic designers go on to apply for in-house
positions, others enjoy the freedom that freelancing offers full time.
12. Utilize job boards
If you choose to
apply for full-time graphic design jobs, you’ll find plenty of job boards that
can point you toward opportunities. Upwork now makes connections for full-time hiring in
addition to freelance roles. While Indeed, LinkedIn, and ZipRecruiter are also
solid ways to go, several job boards are geared specifically to graph design
jobs.
- Dribbble Job Board. Dribbble’s job board offers a solid array of jobs in
everything from UX design to animation, illustration, and brand design.
- The Design Kids. The Design Kids offers excellent resources for
entry-level jobs and internships for up-and-coming designers and recent
graduates.
- Coroflot. Coroflot is a job board used by companies hiring
designers of all levels.
- AIGA Design Jobs. AIGA’s job board features openings for everyone from
junior to executive-level designers.
13. Target entry-level positions
Never underestimate
the importance of entry-level positions, especially if you’re just setting out
on your graphic design career. While many employers will expect entry-level
candidates to be proficient in tools like Adobe Illustrator and Photoshop,
they’ll also understand that you’re still learning.
You’ll often work
with far more experienced graphic designers who can provide on-the-job training
and mentorship to help you take your skills to the next level. Take the
opportunity to soak up all you can so that you’ll be fully prepared to earn a
more senior job title.
14. Explore non-traditional career options
As a graphic
designer, you’re likely no stranger to thinking outside the box. This creative
capability can come in just as handy as your graphic design skills when it
comes to exploring various career paths.
You might consider
using your graphic design skills to pursue a number of non-traditional options,
such as the following:
- Children’s book illustration
- Graphic design teacher
- Fashion design
- Marketing project manager
- Textile or pattern design
- Video game design
- Product design
15. Pursue continued skill development
Like many other
forms of technology, digital design is a constantly evolving industry. That’s
why it’s vital to stay on top of the latest industry trends and design tools.
Whether you’re a
freelancer or a seasoned designer, online courses and certifications can be a
great way to stay on top of the latest innovations. Online platforms like
Behance and Dribbble are also a solid way to check out the work of other
artists and find inspiration.
Incorporating
generative AI skills is essential for modern graphic designers seeking to
streamline their workflow and expand their creative horizons. Generative AI can
automate standard design tasks and generate innovative design elements,
providing designers with new inspiration. By mastering AI tools, designers can
remain competitive in a field that's rapidly evolving. Resources for learning
these skills are readily available online. To learn more, check out this guide on becoming an AI artist.
16. Tailor applications and prepare for interviews
As you begin
preparing to apply for job openings with potential employers, tailoring your
applications and cover letters for your top choices may offer benefits. While
it can be tempting to send out the same materials with each application,
employers appreciate applicants who demonstrate that they’ve taken the time to
read and understand a job post and personalize the cover letter or job
proposal.
A tailored
application can also give you an opportunity to explain why your skill set is
the best fit for the job in question. Some graphic designers even create
separate portfolios that show off different specializations. This offers them
more chances to highlight certain projects to clients in search of specific
skills.
Common graphic design positions
The umbrella of
graphic design covers a broad range of different job titles and positions.
Within a single team or company, it’s not uncommon to come across multiple
designers who each play a key role in the overall design process. We offer a
look at several common graphic design positions and what they entail.
Graphic designer
A graphic designer
can wear a single hat or many, depending on the project. An in-house graphic
designer, for instance, might be responsible for designing everything from a
company’s logo design and product packaging to its website and advertising
materials.
A freelance graphic
designer, however, might focus on a specific project, such as designing a book
cover, website, or logo for a client.
Entry-level graphic
designers might be responsible for designing things like a company’s social
media posts, while senior-level designers often oversee a full team and make
final design decisions.
Art director
The art director is
to a graphic design team what a conductor is to an orchestra. This senior
design position involves developing the overall stylistic direction for each
project and overseeing it all the way to completion.
An art director may
also work with team members such as photographers, technicians, printers, or
anyone else who contributes to the design process. Many art directors start out
as graphic designers, UX designers, or similar positions.
UI/UX designer
User interface (UI)
or user experience (UX) designers are similar to web designers, but their work
includes far more research and analytics. Much as their title implies, the main
focus of these professionals is ensuring that users have a positive experience
when interacting with a website or application.
By using data
analysis, UI and UX designers make strategic decisions to tailor the design
process to specific target audiences. They even utilize subtle psychology
techniques to enable a site or app’s design to naturally guide a reader’s eyes
to desired areas.
Web designer
A web designer is
responsible for creating the overall look and feel of a website. Their duties
range from ensuring that a site accurately reflects a company’s brand to making
sure it offers a positive experience across multiple devices.
They may also
integrate various programs or feeds into a site to increase its functionality.
They often incorporate the findings of a UX designer into the design process to
help improve user experience.
Read about
additional varied roles and projects in this summary of freelance professionals
who found graphic design project opportunities through Upwork.
Start building a graphic design career you’ll love
No matter how far
along you are on your graphic design journey, Upwork offers everything you need
to find your next graphic design job. Create a professional Upwork portfolio to showcase your work and browse job
openings to connect with top clients from multiple industries.
If you’re a client in search of a graphic designer for your next project, look no further than Upwork to connect with top freelance designers. From branding to animation, Upwork is home to graphic designers with a diverse range of specializations.